1. We think that you could set up a cascading drop down menu on the tournaments page. That way a person can choose their Region, then State, then City which would allow them to find local tournaments. Plus if you have an "all" field in each of the drop downs they could broaden their search as well.
2. You could also use a popup control that alerted visitors of upcoming tournaments. That way when they visit the homepage the first time it pops up with a reminder or promotional popup for the tournament.
3. On the products page you could use an animation to display detailed product information. Instead of displaying the Manufacturer and such in gridview you could have them popup in an animation.